Coffee with Kesoma Design - Paper Design Studio

Meet Owner Victoria Ruble

Graphic design was not something I ever planned on doing. In the third grade, I wrote in my diary saying I wanted to be an artist. To my family that was equivalent to a child aspiring to be a princess or an NFL player. So I pushed that career aspiration away and pursued things like photography as a hobby secretly hoping to be really good. Obviously that didn’t work out.

Fast-forward a few years and a couple of failed creative endeavors later (piano, anyone?), I became the go-to girl for small graphic design projects in college. With my limited knowledge of Photoshop and Illustrator learned in high school, I was able to create t-shirt designs and postcards. The projects kept coming and because I’m the type to not say no to people, I was forced to teach myself graphic design in order to keep up. I realized how much I loved designing, but what made me even more satisfied was the fact that I could help my friends communicate their message through my designs.

Designing goes beyond sitting at the computer for a few hours. It’s constantly searching for inspiration and originality; keeping a notebook handy in case you randomly get inspired; and staying up super late to finish three different projects. It’s drawing the same phrase fifty times until you create the perfect curve. It’s hard work and it’s challenging, but it is easily one of my favorite things. Designers have a unique opportunity to develop relationships with their clients as they work with them to create a meaningful message.

Generally, my clients want me to create a print for a joyful event such as a wedding, or something they can frame to create a happy home environment. I love being able to be a part of such a great moment in their lives and set the mood for their event through invitations or help them express their message through prints. Design fosters that unique relationship between my clients and myself. Whether its typography or illustration, it sends a message and I can’t help but enjoy creating that.

For me, inspiration comes from the most random places. It could be found through beautiful interior design or t-shirt print. However, I find the most inspiration through the personalities of my clients – from the way they dress to their music preferences. Little things like that tell me so much about them. I don’t really care about the trendiness of a product if that is not what my client is looking for. My goal is to create something that truly reflects the personality and heart of who they are.  Custom designs are so meaningful because it requires a small study of my clients before I create their product. It’s similar to a relationship – it takes time, patience, and a passion. If there’s no passion for that person or a product, the relationship and the product will not be meaningful.

My inspiration is also stimulated by other artists’ passion and heart for their product. I get so excited to meet people who love to create as much as I do, hear their stories, and find out why they’re doing what they’re doing. That pushes me to create because it reminds me of why I love art. Coffee shops are almost always full of people working on their laptops and while I don’t know what they’re doing, they have this look of concentration that motivates me. I know that’s weird and it assumes a lot, but I love being around motivated people… and I love good coffee and cute cafes. When I surround myself with passionate people, I get so inspired by their personalities. Our creativity feeds off each other and that community allows us to motivate, encourage, and break down the barriers of comparison.

From my experience in the creative industry, comparison is my greatest enemy. Unfortunately, it comes from within so I can’t point fingers. It has a way of making people forget about their many God-given blessings and talents. It causes jealousy, insecurity, and isolation from others – basically, it’s ugly! Being in community with likeminded creative people whose main focus is to encourage, not compare helps me remember the blessings and opportunities God has given me.  The creative industry can be such an awesome family and I’m so thankful for that!

Design is so much more than the product. It’s the people, designers and clients, behind the product. Their personalities reflect and inspire my work and because of that, I want to use my products to serve them.  Design helps create and grow relationships. I have a unique opportunity to contribute a small part of some awesome event in my clients’ lives through paper design. So in response to my third grade diary, I don’t see myself as an artist. I see myself as a friend helping another friend through art.

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